Headline writing fatigue

Every morning, across the planet, committed individuals in 100s of equity research departments toil away, hoping that their product that morning will develop enough interest in a story to generate some trade, above and beyond what might come their investment bank’s way from something called “the grid”.

Headlines, by nature, are meant to tell you the story at a glance, so research teams try to have some fun with them. RBCCM and Canaccord do a good job on that, as does John Grandy from Westwind from time to time. But, sometimes, you get a bit stuck in your ways, as the following may suggest from our friends at a certain firm with a “G” in their name:

February 1, 2007
Celestica
“Q4/06 results – The wheels have come off – Slashing estimates”

March 1, 2007
MKS
Q3/07 results “Have the wheels fallen off?”

Now it isn’t exactly the same, and it isn’t as bad as Bloomberg borrowing from a blog without giving credit, for example. But perhaps someone needs a March Break holiday to rest those creative juices?

MRM