Time to hedge your C$ exposure

This will be short and sweet.

For all of those Canadian software firms that lamented the “high dollar” when it ran from 80 cents to 102 (see prior post “Looking for a silver lining in the carnage?” October 9-08), you’ve likely noticed that is has fallen back to 80 cents with a similar alacrity. Last time it rallied you’ll remember what it did to your profitability? And that lack of a hedge destroyed your plans for a profit (see prior post “Where were the Boards on the CDN currency risks” November 23-07)?

CIBC’s Jeff Rubin thinks parity may return before the end of the year, and I have no idea which way the dollar will trade. But if your business’ profitability was dependent on an 80 cent dollar….

Now’s your chance.

MRM