Trying Twitter part 2
Even though I have little to Twitter about so far, I’m on board. All courtesy of my new pal. Her comment to my original post (see prior post “Trying Twitter” February 14-09) deserves its own real estate. Here it is, and the message is relevant to anyone in the business or tech universe:
“Great to see that you joined Twitter – it’s definitely not too late.
I am a HUGE fan of Twitter and have seen firsthand how advanced it is to communications. Not sure how many use it to flirt ….but many use it to keep on top of information, way before the media breaks the story.
Some users are using Twitter to conduct customer service in real time. Because of the site’s searchability, organizations can quickly and easily see what’s being said about them – good or bad – and can react in a public way. Just last month, we saw how crisis communications AND THE MEDIA has completely changed because of Twitter – for a quick example news of the US Airways emergency landing on the Hudson broke on Twitter – way before anyone else- and photos and videos were posted inside of 10 minutes. The information was so compelling and readily available that the major media actually had to use those images in their stories – which of course, were linked on Twitter. More than 400 stories were up online before the first traditional media story broke on TV. It was two hours before US Airways made an official announcement, but to the media and fellow Twitts, it was irrelevant, because they had more than enough information coming from passengers and eyewitnesses on Twitter. That alone is enough to make the usage of Twitter valid – if anyone can harness such an astonishing flow of information and incorporate it into a business model, they’ll be ahead of everyone else.
Our team monitors Twitter for all our clients so that we can keep them updated about what’s being said about them – positive or negative…Imagine harnessing the power of real thinking so quickly. We’ve also made sure that our clients have all secured their corporate and personal names to prevent “Twittersquatting” – people posing as someone they’re not – so to that end, you were very right to go with your name – it’s more authentic that way. No one wants to follow a “corporate” name or a logo. People want real information from real people.
But more importantly Twitter keeps you on top of information flow. Manage your followers and who you follow. Keep it relevant. And all of a sudden you too will understand why you need to be in front of the news.
MRM
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