New Research In Motion book will have the exclusive inside scoop
As some of you know, I come from the stock of two artistically-minded and adept parents. Mom is a brilliant student at the Ontario College of Art and Design, and my Dad writes best-selling books. Unclear as to how I wound up working with ledgers.
The big news is as follows: I have it on excellent authority that a book has gone to the printers that will represent the world exclusive story regarding the first 25 years of Research in Motion (RIM:TSX, RIMM:Q). My source tells me that the book represents the first interviews of this kind with the Co-CEOs of RIM, along with the majority of the key employees who’ve made RIM an international tech and marketing success story.
It will be, without a doubt, the “inside story”.
Here’s the publisher’s teaser:
Launched in 1984 with a $15,000 parental loan and a matching student loan from the Ontario government, RIM has grown into one of the most successful and admired technology companies in the world, with sales of more than 50 million BlackBerry smartphones by 2009 and annual revenue in excess of $11 billion.
Rod McQueen, a National Business Book Award-winner, interviewed more than 100 RIM employees and industry participants during his research, including in-depth interviews with both of RIM’s co-CEOs Mike Lazaridis and Jim Balsillie.
A lead title for Key Porter’s spring 2010 list, BlackBerry will publish March 1, 2010. “I jumped at the chance to publish this book,” says Key Porter’s publisher C. Jordan Fenn. “BlackBerry is Canada’s biggest success story and their little device has revolutionized how we communicate today.”
MRM
(disclosure – I own RIM)
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