Wellington Financial Provides $11 Million of Growth Capital to Operative Media

We recently closed a US$11 million venture debt financing for VC-backed Operative Media of New York.

Operative helps media companies like WSJ, The Weather Company, MSN.com, Daily Mail Group, Bauer Media and Comcast manage their digital ad business. From cloud-based software to outsourced ad operations support, Operative empowers media companies to package, sell, traffic, and collect more revenue on advertising products. Operative provides a market leading solution to its clients which brings together critical business processes and systems necessary to maximize advertising revenue. With US$6 billion in global ad revenue flowing through Operative’s platform annually, they are a high growth company with more than 200 clients globally.

The company plans to use our capital to continue to enhance its platform, expand global operations and develop new offerings for publishers.

Of note, Operative Media is backed by leading venture capital firm Edison Ventures. This represents the sixth Edison-backed company to tap Wellington Financial for growth capital. It also happens to be our 7th transaction in New York/New Jersey.

A warm welcome to Lorne Brown, Chief Executive Officer of Operative Media, and his entire team.

MRM